Keeping up with today’s savvy, plugged-in consumers requires knowing how and what they’re shopping for and what else might appeal to them that they hadn’t even considered. Proactive, intelligent software platforms are essential for getting the job done and keeping...

AUTOMOTIVE MARKETING HITS THE BULLSEYE WITH THE RIGHT DEALERSHIP PLATFORM Outstanding automotive marketing and customer retention can be effectively achieved with the right proactive customer data platform. Consumer profiling is nothing new, and throughout time...

Make a Plan and Turn Your Dealership’s Data into Action There’s no doubt that dealerships have access to a tremendous amount of consumer data. However, success in shopper intelligence hinges on how specific data is leveraged to reach and engage in-market customers to...

Data Mining – The Core of a Modern Automotive Platform At this point in the game, if your dealership is not leveraging a data mining platform, you’re simply not operating at your optimal level. Suppose you use a standard data mining tool that treats each...

Cutting Through the Noise: Managing Your Customers’ Lifecycles Unlocking better results through customer data isn’t limited to any team. It activates the potential of customer data across the dealership; it needs to be accurate, trustworthy, accessible to your...

Be Proactive and Let Your Marketing Take Care of Itself Spinning your wheels and spending marketing dollars on messages that fall on deaf ears is costly and exhausting. But you must implement marketing efforts to attract and maintain a customer base. Your dealership...

The Customer’s Journey is Your Journey Become Part of Your Customer’s Lifecycle to Increase Satisfaction and Loyalty The key to delivering a great customer experience is consistently meeting your customer’s expectations. But it’s not just a one-time...

Turn Your Service Drive into Your #1 Lead Generating Source We all know the inventory situation we’ve been in and why it’s vital to utilize different ways to source new inventory. Your service drive is a great place for it, but unfortunately, sales opportunities...

AutoAlert Continues to Deliver the Highest Level of Data Security Data security is always a high priority, and we are here to guide you through everything you need to know about the new Safeguards and gaining/remaining compliant. The FTC Safeguards Rule was designed...