ACURA

DEALERS CAN RECEIVE:

Compliance Funds through Carline Marketing Allowance Program 

PRODUCTS:

One-to-One Statements are covered 100% under the Direct Mail category* 

Source: Carline Marketing Allowance Guidelines – August 2019 *If funds are available | Dealers must submit for pre-approvalxa

AUDI

DEALERS CAN RECEIVE:

Co-Op Funds through their Marketing Fund Reimbursement

PRODUCTS:

AlertMiner is covered 100% under the Equity CRM Software*

One-to-One Statements are covered 100% under Direct Mail*

One-to-One Digital is covered 100% under E-mail Marketing*

Source: Audi Marketing Covenant – August 2019 *If funds are available | Dealers must submit for pre-approval

BMW

DEALERS CAN RECEIVE:

Co-Op Funds through their BMW CO-OP advertising program

PRODUCTS:

One-to-One Statements are covered 50% under Direct Mail*

Source: BMW Advertising Guidelines – January 2019 *If funds are available | Dealers must submit for pre-approval

iMR TURN KEY PROVIDER

CADILLAC

DEALERS CAN RECEIVE:

Co-Op Funds through their iMR Turn Key Program

PRODUCTS:

Alertminer is covered at 100%

One-to-One Statements are covered at 100% 

iMR (In- Market Retail) Dealer contribution is 0.63% with option to increase to 0.87% or 1.12% Cadillac Match. The Pinnacle Program will match 100% at the base rate of 0.63%. Dealer must be enrolled in both Cadillac iMR and Cadillac LMA (Turnkey Pathway) to be eligible for Pinnacle Program match.

Source: Cadillac iMR Program Guidelines – October 2018 *If funds are available | Must submit for pre-approval for the 020 statement

FORD

DEALERS CAN RECEIVE:

Co-Op Funds through their Ford Co-op Advertising Fund Program

PRODUCTS:

Qualify for 100% reimbursement for advertisement run dates*

50% of the dealers co-op accurals are reimburseable towards eligible digital media*

50% are reimbursable towards eligible traditional media, including digital media (Print, TV, Cable, Radio, Out of Home, Direct Mail, Alliances/Sponsorships/ Events, Digital)*

All dealer retail Ford units (including A, X, Z and D Plan units, but exclusive of units ordered for or sold to fleets/rental companies) invoiced will generate an amount equal to approximately 0.50% of MSRP that will accrue in dealer co-op funds account.

Source: Ford Dealer Tier III Co-op Advertising – August 2019 *If funds are available | Co-op funds are available to offset eligible expenses for Ford new-vehicle co-op advertising during a three-month period for Contact Dealers and a six-month spending period for Select Dealers.

iMR TURN KEY PROVIDER

GENERAL MOTORS

DEALERS CAN RECEIVE:

Co-Op Funds through their iMR Turn Key Program

PRODUCTS:

Alertminer is covered at 100%

One-to-One Statements are covered at 100% 

iMR (In- Market Retail) Dealers contribute 0.5% of MSRP (excluding destination charge) with the option up to 1%. Match Funds: Dealers participating in iMR and LMA components of LAM GM will match funds equal to 80% of iMR Dealer contribution at the 1% iMR contribution; match will equal 50% of iMR contributions (iMR Match).

Source: GM iMR Guidelines – April 2019 *If funds are available | Must submit for pre-approval for the 020 statement

HONDA

DEALERS CAN RECEIVE:

Co-Op Funds through the Dealer Marketing Allowance Program (DMA)

PRODUCTS:

One-to-One Statements are covered at 100% under Direct Mail* 

Source: Honda Dealer Marketing Allowance Program Guidelines – August 2019
*If funds are available | Must submit for pre-approval for the 020 statement

HYUNDAI

DEALERS CAN RECEIVE:

Co-Op eligibility, dealers must be enrolled with an endorsed website provider and subscribed to the Dealer Website Certificate Program

PRODUCTS:

GeoAlert is eligible under Digital Banner Ads*

One-to-One Statements are eligible under Direct Mail*

One-to-One Statements are eligible under Digital/Email*

Source: 2020 Hyundai Dealer Marketing Program

*If funds are available

Jaguar

DEALERS CAN RECEIVE:

Funds when vehicles are invoices

PRODUCTS:

One-to-One Statements are covered at 100% under Direct Mail* 

Source: JLRMP Guidelines September – 2019

*If funds are available

KIA

DEALERS CAN RECEIVE:

Dealer Advertising Support (DAS) credits for each vehicle wholesale purchase from KMA

PRODUCTS:

One-to-One Statements are covered at 100% under Direct Mail* 

Source: Advertising Standards & DAS Support Guidelines – January 2018

*If funds are available | Dealers must submit for pre-approvaL

LAND ROVER

DEALERS CAN RECEIVE:

Funds when vehicles are invoiced

PRODUCTS:

One-to-One Statements are covered at 100% under Direct Mail*

Source: JLRMP Guidelines – September 2019

*If funds are available

LINCOLN

DEALERS CAN RECEIVE:

Funds through the Lincoln Advertising Covenant Program (LACP)

PRODUCTS:

One-to-One Statements are covered at 100% under Direct Mail*

Payment of $500 fee per eligible retail vehicle sold and is made via Vincent Payment Statement*

Source: LACP Guidelines 2019

*If funds are available | Dealer is compliant

MAZDA

DEALERS CAN RECEIVE:

Funds through the Mazda Co-op Advertising Program (MCAP)

PRODUCTS:

One-to-One Statements/Digital are covered at 100% under Direct Marketing*

AlertMiner is covered at 100% under Data Mining*

70% of funds allocated to Consumer-facing media*

30% of funds allocated to Marketing hard costs*

Source: Mazda Co-op Advertising Program 2020 | *If funds are available

Mercedes-benz usa

DEALERS CAN RECEIVE:

Tier 3 compliance funds at the beginning of the year*

PRODUCTS:

One-to-One Statements are covered at 100% under Direct Mail*

One-to-One Digital is covered at 100% under Internet*

Source: Brand Guidelines – September 2020

*If funds are available | Only if dealer stays within the compliance terms

MINI USA

DEALERS CAN RECEIVE:

Funds through their New Vehicle Retail Co-op Program

PRODUCTS:

One-to-One Statements are covered at 50% under Direct Mail*

Source: MINI Co-op Guidelines 2019

*If funds are available

NISSAN USA

DEALERS CAN RECEIVE:

Funds through Brand Allowance Programs (BAP)

PRODUCTS:

One-to-One Statements are covered at 100% under Direct Mail*

Source: Brand Allowance Program V22 – June 2019

*If funds are available | Dealer must be currently within compliance

PORSCHE

DEALERS CAN RECEIVE:

Funds through the Porsche Dealer Marketing Guidelines 2021

PRODUCTS:

One-to-One Statements are covered at 100% under Direct Mail*

*If funds are available | Dealer must be currently within compliance

SUBARU of AMERICA

DEALERS CAN RECEIVE:

Funds through the Subaru Advertising Fund (SAF)

PRODUCTS:

One-to-One Statements are covered at 50% under Direct Mail*

*If funds are available | Dealer must be currently within compliance

VOLKSWAGEN OF AMERICA

DEALERS CAN RECEIVE:

Monthly Marketing Allowance is 0.8% of the base MSRP for each eligible new vehicle wholesaled in the previous month.

Funds appear as a credit on Dealer’s Open Account (or Parts) Statement. 

PRODUCTS:

One-to-One Statements are covered at 100% under Direct Mail*

One-to-One Digital is covered at 100% under Email Campaigns*

Source: VW IDM Guidelines – August 2019 *If funds are available | Dealers must submit for pre-approvaL

TOYOTA

DEALERS CAN RECEIVE:

Funds through the Marketing Covenant Bonus (MCB)

PRODUCTS:

One-to-One Digital must have prior approval*

GeoAlert Ads are approved under the Digital Advertising/Marketing and are not required to be submitted for prior approval*

PRODUCTS:

Validate their compliance via the NISS system between the last calendar day of the month and the fifth business day of the following month. The bonus is awarded monthly and is equivalent of 1.5% of base MSRP inclusive of Factory Installed Options on the retail vehicles that have been RDR’d in the eligible month.

Source: 2019 Toyota Dealer Marketing Covenant *If funds are available | Dealer must be currently within compliance

STELLANTIS

DEALERS CAN RECEIVE:

Co-op Funds through the Promotional Allowance Program (PAP)

PRODUCTS:

AlertMiner is covered 100% under Data and Equity Mining

AlertMiner Pro is covered 100% under Data and Equity Mining

One-to-One Statements are covered 100% under Direct Mail*

One-to-One Digital is covered 100% under Digital Advertising

AutoAssistant is covered 100% under Digital Advertising

GeoAlert is covered 100% under Digital Advertising

Software package fees* This program is available under the Stellantis Digital Program. Dealers who enroll with AutoAlert will be able to utilize PAP funds for 100% of software package fees.

Source: Stellantis PAP Rules – Sept. 2021 *If funds are available | Dealers must submit for pre-approval

Mitsubishi motors

DEALERS CAN RECEIVE:

Funds for reimbursement that dealers can choose between.

PRODUCTS:

Co-op Funds are accumulated based on number of new vehicles sold in the previous month. One-to-One Statements are covered at 50% under Direct Mail*

Regional Dealer Advertising funds are accumulated based on number of new vehicles ordered in the previous months. One-to-One Statements are covered 100% under Email Campaigns*

DEALERS MUST PROVIDE:

Itemized invoice detailing costs and mailing list acquisition invoice. Itemized postage receipt detailing date mailed, quantity mailed, and cost. Full copy of mail piece, circular, or insert

Source: ACB Coop *If funds are available | Only if dealer stays within the compliance terms Mitsubishi Motors North American dealers, Direct Mail is capped at $2.25 per unit mailed.