The right message … to the right customer … at the right time!
Provide your customers with relevant, credible, and enticing information to notify them promptly when the opportunity exists for them to upgrade to a new vehicle for a similar payment.
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Unleash the power of your AutoAlert data!
Our One-to-One Intelligent Marketing option allows you to deliver each individual customer a new vehicle upgrade quote specific to him or her. This virtually eliminates negotiation, resulting in higher-than-industry-average gross profits, acquisition of high-demand retail trades and enhanced customer retention.
Get Started TodayIntelligent Marketing vs. Traditional Marketing
Driven by our multi-patented, proprietary algorithmic data we create powerful multi-channel, customer-centric communications that traditional spray and pray
just can’t match. This strategic, micro-targeted marketing option is the most cost effective, yet delivers the highest possible ROI, while substantially reducing the cost per unit.
1
Instantly Identifies Top Opportunities
By applying the AutoAlert proprietary algorithms to DMS data in real time, we have the ability to provide automotive retailers with powerful, insightful and pin-point information that identifies the highest-value customers to target.
2
Multi-Channel Marketing
Every outreach communication includes information specific to each individual customer. In addition to receiving a mailer with their personalized upgrade offer, customers also receive two strategically deployed e-mails; the first e-mail mimics their offer and is deployed prior to in-home mail delivery and the second e-mail is deployed just days prior to the expiration of their upgrade offer. Each form of communication includes a personalized URL that drives them to their personal website where they are encouraged to provide additional information regarding their trade and new vehicle interest. This turn-key option allows you to focus your efforts on other priorities while we help drive incremental sales.
3
Track & Measure
In an effort to better understand your customers and how they are engaging with you or your competition, every digital communication we deliver (i.e., E-mails and p-Urls) includes a tag that provides us with powerful customer insight to enable your team to hit customer “hot” buttons during the follow-up process resulting in a more productive sales approach. All of this information allows us to continuously adjust your messaging to constantly improve future customer engagement.
4
Comprehensive Reporting
Track and measure campaign activity in real time via the use of our comprehensive reporting portal. Every aspect of each campaign is measured including: sold units, ROI, e-mail open and click-through rates, p-URL responses, landing site visitors, etc. We expect to be held accountable for all our marketing efforts on your behalf and as a result, believe it’s important to provide you comprehensive reporting, to do just that!
Offer Statements
Personalized, professional, with a powerful message and credible offers
Email Campaigns
Two strategically deployed emails provide additional campaign touchpoints
Personal URLs
Personalized landing pages are built and help generate leads
Flex Call Tracking
Monitor campaigns with call tracking to increase lead-to-appointment
Point-of-Sale (POS)
Informative and prominently displayed materials promote your upgrade programs
Comprehensive Reporting
Track and measure results including click-through rates, leads, sold units and ROI
Campaign Wizard
Provides the highest opportunities for your dealership incorporating OEM