Leaders Take On New Roles at AutoAlert

Leaders Take On New Roles at AutoAlert

August 3, 2017

KANSAS CITY, Mo., Aug. 3, 2017 /PRNewswire/ – AutoAlert, the automotive industry’s leader in data mining and sales-lead generation, has announced the promotion of two of the company’s senior executives to new leadership roles.

Lucas Baerg has been named chief financial officer and executive vice president of corporate development, and Meg Stapleton has been named general manager and executive vice president.

Baerg will be responsible for the company’s treasury; financial reporting and control; and tax, audit, and financial planning functions. He also has responsibility for corporate development and legal affairs. With over 15 years of financial and leadership experience, Baerg has stewarded the doubling of revenue and headcount for multiple companies through organic growth and acquisitions.

Stapleton will be responsible for overseeing daily operations at AutoAlert as well as for creating and implementing strategy to grow the company through key partnerships and programs. As a senior executive with decades of experience in product and program innovation, Stapleton has succeeded in leading multiple companies in strategy, tactics, and execution.

Meg and Lucas are trusted and proven leaders with broad experience in automotive software. Both possess ideal skills to lead the organization into our next phase of growth, said Mike Dullea, AutoAlert’s CEO. They understand and will help us achieve our goals to continue to deliver the best solutions in the industry.

Most recently, Baerg served as executive vice president and general manager for AutoAlert and before that as vice president of marketing and business development. Prior to working at AutoAlert, he was head of finance and business development at VinSolutions and held other financial leadership roles at the Walt Disney Company and Ricoh.

Stapleton was previously executive vice president of strategic execution and led AutoAlert in its development of products, overall strategy, marketing, and OEM objectives. Before joining AutoAlert, her background includes launching and growing medical device channel sales in Europe and the United States, improving processes at an artificial intelligence company where she served as vice president of operations, and growing multiple companies through her skills in strategic product development, execution, and marketing.

A pioneer in equity mining and new client engagement, AutoAlert was founded in 2002 and now leads the auto dealership industry in data mining and trade-cycle management. The company’s focus is on helping dealerships identify high-quality sales opportunities, increase gross margin, and improve customer retention.

Visit our homepage to learn more about AutoAlert’s software solutions for growing and supporting dealerships.

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