AutoAlert Unveils the Auto Industry’s First Consumer Experience Management (CXM) Platform at NADA

LAS VEGAS and KANSAS CITY, Mo., March 21, 2018 /PRNewswire/ — AutoAlert, automotive’s leading data and predictive-analytics platform, unveils the industry’s first Consumer Experience Management (CXM) Platform.

Combining its suite of Data Mining, Social Media, Messaging, CRM, and Reputation Management software solutions, AutoAlert has created a proprietary, big data platform, to draw insights about customers’ purchasing habits, and predict their next vehicle purchase. AutoAlert now provides something that was missing — action.

“We quickly realized that big data has no value unless it is actionable both for the consumer and the employees at the dealership,” said Mike Dullea, Chief Executive Officer of AutoAlert.

The newly developed Pando communication platform, along with its CRM-like process engine, was the missing link in making big data actionable for dealerships and OEMs looking to appeal to the needs of the modern shopper. It is this addition to the AutoAlert suite of products that creates the industry’s first Consumer Experience Management (CXM) Platform.

Today’s consumers are expecting a personalized experience, both online and in the brick-and-mortar space, and this integration finally provides dealers with the actionable insights found in big data to make this experience possible.

“Taking all of the data and presenting the customer with a One-to-One communication strategy was, quite frankly, the easy part,” Dullea said. “It is the art of taking that online knowledge, and seamlessly creating that same personalized experience when the consumer interacts with brick-and-mortar, that was challenging. With Pando, we cracked the code.”

AutoAlert’s CXM Advanced Algorithms aren’t limited to the data insights found within their internal platform. Using a dynamic open API, they already have integrations with major CRMs and DMSs in the space, and all automotive software companies are welcome.

“Customer expectations are changing faster than ever, and right now our industry is at a crossroads in trying to keep up with what appears to be moving targets. For years, dealerships, OEMs, and Software Consolidators, such as Cox Automotive and Vista Partners, have been unsuccessfully trying to adapt legacy DMS, CRM and Equity Mining solutions to help us engage our consumers in the right way,” said Todd Crossley, Dealer Principal at Gary Crossley Ford. “The efforts to combine separate platforms, at this point, could be considered a failure. There is no one to blame. This is a solution that needed to be built from the ground up.”

Visit AutoAlert at the NADA Show at booth 3792C in the Las Vegas Convention Center to find out more about how CXM will revolutionize automotive.

About AutoAlert
AutoAlert is widely known as an innovator and originator in the automotive software space. Its Customer Experience Management (CXM) platform has revolutionized the dealership-customer relationship, creating direct opportunities for meaningful connections and seamless experiences both online and offline.

Founded in 2002, AutoAlert quickly became known as a leader in equity-mining, data-mining, and trade-cycle management solutions. Now, AutoAlert is “Building for the Future,” with the advent of a.i. (automotive intelligence), pushing CXM beyond anything the industry has ever seen or utilized. AutoAlert’s unceasing innovation and pursuit of a better way for dealerships and OEMs to do business has led to the development of the most agile, effective software solutions in the marketplace.

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AutoAlert YouTube: AutoAlert YouTube Channel

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