Combined product will effortlessly earn dealerships more money
LEE, Mass., Feb. 6 /PRNewswire/ -- @utoRevenue(TM), the automotive
industry's leading multi-channel communications company and a division of
Dominion Enterprises, and AutoAlert(TM), an automotive sales and marketing
company, announced today that the two are integrating their products to offer
automobile dealers a seamless way of alerting their customers about rebates or
special financing.
"By combining our two products, we can take information from a
dealership's customer records and send their customers alerts -- by email,
voice message and direct mail -- about newly available rebates or special
financing," said John M. Miller, general manager of @utoRevenue. "The number
one goal of @utoRevenue is to protect client data. @utoRevenue(TM) has
implemented a number of policies that are used to safeguard customer data in
accordance with the Graham-Leach-Bliley (GLB) Act. This policy, as with the
policies it references, is intended to be an evolving document that
encompasses @utoRevenue's entire data management infrastructure. It recognizes
the possible risks and the corresponding safeguard actions taken to either
eliminate or minimize the risks," said Miller.
"This integration means that all customers eligible for newly available
financing will have their financial information on their vehicles
recalculated, and will be notified of the opportunity to get into brand new
vehicles, for less or close to the same price as they are currently paying,"
explained Boyd H. Warner, president and CEO of AutoAlert.
@utoRevenue's email, voice messaging and direct mail messaging products
also can legally protect the dealership by communicating prepared messages
that are compliant with existing laws.
Available for the first time Feb. 9 at the NADA Convention in San
Francisco, the @utoRevenue/AutoAlert combined product, called appropriately
@utoAlert, is designed to drive the perfect customer into a dealership. "Early
termination lease and finance customers mean better trades and solid profits,"
Miller said.
"Now, instead of hoping your sales team will contact each customer about
new financing opportunities, @utoRevenue and AutoAlert can drive the traffic
through dealership doors by hitting the customer in three different mediums in
a short period of time with the proper information, causing the customer to
take the initiative to 'Come on Down,'" said Miller.
@utoRevenue and AutoAlert's products work perfectly together, according to
Jeff Cotton, AutoAlert's Executive Vice President, Director of Sales: "John
Miller and I have known each other for almost 20 years, and never have we
found two products that work so well together."
The General Manager of the nation's largest Mercedes-Benz dealership,
Garth Blumenthal, agrees. "In November, using AutoAlert combined with
@utoRevenue's services, we generated over 40 new car sales and took in 40
early lease returns," he said. "Not only did we average $3,000 per car, we
brought in better pre-owned inventory than we could get anywhere."
About @utoRevenue: (http://www.autorevenue.com) @utoRevenue(TM), a
division of Dominion Enterprises, is based in Lee, Mass. Founder and General
Manager John M. Miller has over 24 years experience in the auto industry as an
executive for COIN Financial Systems, Ultimate Prospecting Systems, Reynolds
and Reynolds and KeyTrak. @utoRevenue offers a complete line of marketing
services including email, email collection, direct mail, voice messaging, e-
newsletters, and online real time appointment scheduling. @utoRevenue products
include @utoEmail(TM), @utoMatch(TM), @utoDirect(TM), @utoVoice(TM),
@utoEnews(TM), and @utoScheduler(TM).
About Dominion Enterprises: Dominion Enterprises, Norfolk, Va., is a
leading marketing services company serving employment, automotive, real
estate, marine, recreation and industrial markets. The company has more than
500 magazine titles, over 40 market-leading Web sites, and operates a variety
of Web and technology businesses. The company has annualized revenue of more
than $946 million and has more than 6,000 employees nationwide. For more
information, visit here.
For more information, contact Katrina Slosek, katrina@autorevenue.com,
866.628.6245.
This release was issued through eReleases(TM). For more information,
visit www.ereleases.com.
SOURCE @utoRevenue
Katrina Slosek of @utoRevenue, +1-866-628-6245, katrina@autorevenue.com
© Reuters 2008 All rights reserv